Only 68% of the firms studied, for example, have apparent email programs, according to silverpop ceo. In late 2003, nussey embarked on a unique project in his career and began writing a book the quiet revolution in email marketing. Bill nussey vp of silverpop will be doing a book signing at the conference and we have a great welcoming network event sponsored by yahoo. Bill was a contributor to this book written by dave walters. We bring a degree of automation to marketing overall, with an emphasis on the relationship side where the roi is high. Apr 23, 2001 bloom and shapiro took a step back from their lead management roles at silverpop systems last fall when the company named former ixl enterprises inc. Most recently, as ceo of silverpop, nussey has guided the company as it became the only digital marketing technology provider unifying marketing automation, email, mobile and social into a single solution available across the globe. B ill nussey is the recipient of the marketing technology and internet council 2004 award of excellence. Bill is founder of an energy project, and formerly the president and ceo of silverpop, an ibm company that provides cloudbased marketing software and services. Bill nussey, who sold his atlanta marketing tech firm silverpop to ibm in 2014 for a. Silverpop, which serves more than 5,000 customers across the globe, was founded in 1999.
Mar 28, 2014 silverpop ceo bill nussey and ibm did not return calls. Some teams are abrasive and dogmatic to the point of being unreasonable, leaving you to feel like theres not much room for individuality. Earlier in his career, he was a senior executive with honeywell and litton industries and served in the u. The first thing he did was write a book, and talk to more. In 2000, nussey left ixl and joined the email marketing industry as the ceo of silverpop. The ability to promptly reply to customer and prospect actions is a key to developing solid online relationships, said silverpop ceo bill nussey. Bill nussey is a father, a husband, an author, and a businessman. Aaron shapiro is an american entrepreneur, marketing executive, and investor based in new york city shapiro cofounded the email marketing software company silverpop in 1999. Jul 23, 2014 bill nussey started his first software company at age 15. George is the former chairman and chief executive officer of medtronic. In 2014, ibm acquired the company and made it the foundation of the ibm marketing cloud. Since then, he has served as the ceo of three tech firms that have spanned the globe, creating thousands of jobs and billions of dollars of shareholder value.
Tourism industry turns to email marketing as travelers begin. The project is primarily a book that will be available in 2020 but also includes a. The teams are also very diverse, and you have no control over where you land. Silverpop is the only company that has consistently appeared as one of the top five. Bill nussey navigates silverpops future with ibm forbes. The ability to direct individual accomplishments toward organizational objectives. Bill nussey, ceo, silverpop yet again, simms jenkins has delivered a work that deserves to be read by not only every marketing practitioner but also any ceo looking to better understand the foundational nature of the email mediumespecially in todays increasingly mobile and social world. This is one of those things like the invention of the light bulb. Touristoriented marketing programs require constant monitoring and tweaking to remain effective, and thats much easier to do with email than with other marketing channels. Some teams are abrasive and dogmatic to the point of being unreasonable, leaving you to. He cofounded his first company in high school which provided graphics software for early, textbased personal computers.
For the last few years, bill has been conducting research for a 2019 book. Today on asbn, we speak to bill nussey, serial entrepreneur and founder of companies like silverpop, ixl, and solar inventions. With the report spam button, youre a spammer until proven innocent. Atlanta entrepreneur and investor bill nussey to give keynote at. He started book clubs, and takes an active role in the growth of the developers he oversees. Behavioral marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. Silverpop systems was an emailmarketing company cofounded as avienda technologies by aaron shapiro and david bloom in 1999. Building a world class team bill nussey, ceo silverpop, an ibm company march 27, 2015 2. Silverpop cofounder leaves to find next venture atlanta. Most recently, as ceo of silverpop he guided the digital marketing software company to focus on helping marketers transform the customer. Atlanta entrepreneur and investor bill nussey to give. More than 4 million honda and acura owners email addresses. Shapiro is also cofounder and chairman of honey, a new yorkbased enterprise. Bill nussey chronicles his entrepreneurial path and.
Origin data selects silverpop transact email to support. Our focus on delivering outstanding customer service requires us to maintain a high ratio of employees to clients, explained silverpop ceo bill nussey. Bill nussey, a serial entrepreneur, investor, and former ceo of silverpop, is the keynote speaker at the 2017 atdc startup showcase. Bloom and shapiro took a step back from their lead management roles at silverpop systems last fall when the company named former ixl enterprises inc. In 2005 he joined the experience design and digital marketing agency huge as one of four cofounders, becoming ceo in 2010. Sep 22, 2009 forrester research is truly gratifying, said silverpop ceo bill nussey.
Touristoriented marketing programs require constant monitoring. At a time when the inbox has never had stronger roi for marketers, it has never been more challenging to reach it and engage customers. The business journals quotes silverpop ceo bill nussey as saying that employee interaction is essential to maximizing creativity. Bill nussey has 30 years of experience running technology and internet companies. At, he works with some of the nations largest banks and accounting firms to redefine how business payments are made. Ibm bought the company in 2014 and silverpop operates as a. Direct newsline retailers are both behind and ahead of the curve when it comes to email. His first company, which he cofounded in high school, provided graphics software for early, textbased personal computers. His first company, which he cofounded in high school, provided graphics software for. When tech executive bill nussey, who was ceo of silverpop when it was. Silverpop has been considering strategic alternatives, including an.
After this time, shapiro and bloom stepped back from the daytoday operation of the company but remained key shareholders. Silverpop just grew very quickly, and it seems like they made some big mistakes along the way. President and ceo tetsuo iwamura today presented the companys premier partner award to silverpop ceo bill nussey. Jan 19, 2007 by utilizing silverpops new transactional email product, we can deliver this dialog on behalf of marketers more efficiently and reliably than was previously possible.
Ceo bill nussey on silverpop turning email into marketing. In may, 2014, silverpop systems was acquired by ibm and is now a part of ibm watson marketing. Jan 18, 2005 the event is sponsored by yahoo, microsoft, silverpop, and dotomi. The board made it clear that these promotions reflect their admiration of the contributions jim and jeff have made to the consistently solid growth and successes silverpop has experienced over the last several years, said silverpop ceo bill nussey. Bob is ceo of avenue, the b2b marketing strategy and activation firm. After that, he joined silverpop as ceo, which he grew to nearly 100 million.
He is also the founder and executive director of the b2b brand council. Bill nussey, the longtime atlanta entrepreneur, investor, and former ceo of silverpop, will be the keynote speaker at the advanced technology development centers 2017 atdc startup showcase on may 11 showcase, which will feature more than 70 exhibiting. B2b ceo as brand guru how marketing can find an ally in. B2b ceo as brand guru how marketing can find an ally in the c. Bill nussey details how his new startup could change the entire. Bill nussey former ceo of sliverpop and founder of an energy project bill nussey, former ceo, silverpop, with bob domenz, ceo, avenue despite making great strides in marketing sophistication, b2b is still often seen as a branding backwater, unfriendly toward the soft pursuits of brand purpose, personality and such. Grow revenue by leveraging behavioral marketing during your next campaign. Bill nussey is the founder of the freeing energy project a book, podcast, and regulat. An incredibly valuable text, this book defines the key principles of behavioral marketingincluding customer journey mapping, channellevel planning, data capture and hygiene, campaign creation. His early jobs included janitor, gas station attendant, and grocery bagger. Aug 25, 2006 unsubscribes arent great, but they sure beat the current alternative. Dec 11, 2019 bill nusseys latest book, released 2019 the companies he has launched over the years have created thousands of jobs and billions of dollars in shareholder value.
Now, hes ceo of silverpop, an atlantabased digital marketing company that was just. Thats the conclusion of a new report from silverpop. Email marketers embrace the unsubscribe button clickz. Robert fleming, president and ceo of the ema said, we have a terrific lineup for this years event, and as usual we expect a sellout. Forrester research reports the industrys leading marketing. Bill nussey, ceo and president, ibm marketing cloud. During its lifetime, silverpop has grown to 450 employees serving 4,400 organizations across 42 countries. Bill nussey is the founder of the freeing energy project, whose mission is. Bill nussey is the founder of the freeing energy project and the ceo of solar inventions. Silverpops board recognizes management for companys strong.
Silverpop ceo bill nussey says his company doesnt do the advertising side, but that depends on your definition of advertising. Bill has more than 30 years of experience running vcbacked software and it companies with multiple exits and ipos. Emarketing firm silverpop mulls ipo atlanta business. Now, hes ceo of silverpop, an atlantabased digital marketing company that was just acquired by ibm. Shortly after the acquisition, bill was promoted to vp corporate strategy out of ibms world headquarters in new york. A clue to the next phase of his career can be found on his linkedin profile. Bill nussey, the longtime atlanta entrepreneur, investor, and former ceo of silverpop, will be the keynote speaker at the advanced technology development centers 2017 atdc startup showcase on may 11. Silverpops bill nussey leaves ibm for disruptive energy. Socializing outside the breakroom no person is an island, and this also goes for creative thinking. While at ixl, nussey was named the most influential consultant in the world by consulting magazine. Words of wisdom teamwork is the ability to work together toward a common vision. Atlanta, december 6, 2004 silverpop, a leading provider of comprehensive permissionbased email marketing solutions, announced today that its ceo, bill nussey, is the recipient of the direct marketing associations marketing. Bill nussey cofounded da vinci systems, from his dorm room in north carolina state university.
Bill nussey is president ceo at silverpop systems inc. Simms jenkins outlines what works in this new digital world and how savvy marketers can better leverage email marketing. His second company was started out of his college dorm room and ultimately sold business software across 45 countries. Bill nussey, a serial entrepreneur, investor, and former ceo of silverpop. View bill nusseys profile on linkedin, the worlds largest professional community. Bill nussey is the founder of the freeing energy project, whose mission is to accelerate the shift to cleaner, cheaper energy. He had the conviction that renewable energy would be the next big thing in business and knew he needed to learn. Rogers is the coauthor of the recently published book profitable. We recognize that the success of the company and the success of our customers rests on the abilities. Launch scale avoiding a culture implosion as you scale your. We recognize that the success of the company and the success of our customers rests on the abilities and talents of silverpoppers around the world. Tourists have more choices and more sources of information about those choices than ever before, said silverpop ceo bill nussey.
Silverpop has been considering strategic alternatives, including an ipo. Bill nussey details how his new startup could change the entire solar industry when tech executive bill nussey, who was ceo of silverpop when it was acquired by ibm, left the tech giant in 2014 to become a renewable energy pioneer, his exact plans were slightly nebulous. Useriq is excited to announce the addition of bill nussey to our board of directors. The hbs club of atlantas entrepreneurship special interest group esig honored cleanenergy entrepreneur bill nussey mba 1996. Prior to solar inventions, bill spent most of his career as a tech ceo. In 2016, nussey left ibm to begin working on a book about the rise of. Bill nussey chronicles his entrepreneurial path and reveals. We will continue to add features that bring solid benefits to b2b marketing programs, and support client efforts with research, white papers and seminars on best practices. Atlanta, december 6, 2004 silverpop, a leading provider of comprehensive permissionbased email marketing solutions, announced today that its ceo, bill nussey, is the recipient of the direct marketing associations marketing technology and internet council annual award of excellence. Bill nussey started his first software company at age 15. Launch scale avoiding a culture implosion as you scale.
In this segment, we discuss his entrepreneurial journey, the challenges he faced, and whats in store for the future. The same friend suggested the bookwriting strategy to help nussey study up on the. Atlanta entrepreneur and investor bill nussey to give keynote. Its cloudbased digital marketing suite of services also includes marketing automation, social media marketing, and mobile marketing. Retailers face an email learning curve chief marketer. Oct 09, 2017 the career software ceo, who most recently sold his company silverpop to ibm in 2014 and then served as vice president of corporate strategy until last year, is so convinced that the entire electric industry needs an upgrade that he left that role to spend what has now been over a year researching the current industry and alternative models. Tourism industry turns to email marketing as travelers. Silverpop executive to drive alliances and business. In 2001 avienda technologies was renamed silverpop systems, inc and named bill nussey as ceo. To assist b2b marketers learn best practices, silverpop has launched b2b. Silverpops board recognizes management for companys. He joined medtronic in 1989 as president and chief operating officer, was chief executive officer from 19912001, and board chair from 19962002.
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